Did you know that blue is the most widely used colour for branding word-wide? The Dream Art Studio brand is not an exception.

Take any brand identity system and it will always have an important element - the colour palette. The colours represent the company, the look and feel and help the brand be recognizable online and offline.

This branding for Dream Art Studio @hello_dreamartstudio was created along with website content. Yes, occasionally, and actually I should say more often than not, I write content or headlines for the web pages I design. This project was primarily to produce content for an art studio website and to describe the various programs and classes offered. My work included page flow, content strategy, mood-boards, and as a result - branding as well.

The watercolour stroke puts a spotlight on the “art” aspect of the art studio, while the text remains modern, which is exactly what this studio is - a modern all-ages space for creativity.