Sample Kit Design

In this kind of scenario, as a designer, your work doesn’t begin from scratch. Typically the budget and printing costs will dictate the format, sizing, and while these are limitations - these are good limitations. You can design successfully within these constraints if you use them to your advantage.

This sample kit design was guided by the size of the product samples, but the rest was up to me and my knowledge of the brand. You can see the clean aesthetic of NewAge Products shown through the placement of the logo and the use of minimalist typography.

Both images showing the sample kit were created prior to getting the actual kit in my hands. We did need, however, a visual shown on the eComm site and the solution was to create a hyper-realistic image simply in photoshop. This is as close as it gets to the actual kit, and possibly even better.