Branding, Packaging, and Idea Book design for Log-O-Lodge Toys.

Log-O-Lodge is an eco-friendly toy for motor skills and imagination. This classic educational toy provides hours of hands-on, screen-free playtime, as well as helps develop strong motor skills and resilience as kids experiment with building wooden blockhouses. The concept for Log-O-Lodge Toys branding was the use of primary colours, house icons, and typography to create a design that users would be visually familiar with for a toys brand. Idea book has easy-to-follow step-by-step instructions and minimalistic design, using the same colour palette as in the logo. A variety of images was also created to show the building toy in use and to promote the brand online. See website logolodgetoys.com