This digital invite and later a large-scale event poster was designed for a grad show exhibit called “Slice”.

The brand concept for “Splice” was the triangular elements of the helix-based Splice identity. The elements were translated into a three-dimensional structure and, while the printed invite was a very tactile and interactive printed piece, the e-invite made use of the helix elements to re-create the event timeline. This was successfully distributed in an email campaign to promote the exhibit and increase attendance.